Is SAP Sales Cloud a CRM system?

Yes, SAP Sales Cloud is an advanced CRM system by SAP. The Customer Relationship system is suitable for companies of any industry that wish to efficiently design their sales processes in an automated way.

What do I need a CRM system for?

Today, customer retention (customer relationship) is more important than ever. As a consequence, sales employees wish to spend as much time as possible exchanging ideas with their customers to be close to them, their requirements and requests. To be best prepared for customer contacts and best manage activities, the sales team requires a comprehensive data basis which bundles any information available. In this way, sales managers can support customers in the best possible way and exploit sales opportunities. The essential task of an advanced Customer Relationship Management system is to focus on customer relationships and the efficient process design of these relationships.

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