Herth+Buss Fahrzeugteile GmbH & Co. KG SUCCESS STORY OF A CUSTOMER PROJECT
Customer and employee orientation as well as innovative solutions: this is what Herth+Buss, automotive spare parts wholesaler, stands for. In order to further increase customer focus and optimize SD processes, Herth+Buss was looking for a new CRM system. Together with its long-standing SAP partner FIS, the enterprise successfully implemented SAP Sales Cloud.
INDUSTRY
Automotive spare parts wholesaler
ENTERPRISE
240 employees in Germany
4 other branch offices abroad
TARGET
Process optimization in the SD department and an all-round view of customers
TECHNOLOGY
SAP Sales Cloud
CHALLENGES
- Bringing various information from different systems together
- Optimization of SD processes, specifically between internal sales department and field sales force
- Multilingualism due to branch offices and customers abroad
- Training and onboarding of employees only possible in remote manner due to the corona pandemic
SOLUTION AND CUSTOMER BENEFITS
- Improved customer experience and customer retention
- Optimized SD processes
- 360-degree view of the customer
- Problem-free communication between inside sales employees and field sales representatives
- Integration of the CRM system into the corporate SAP landscape
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Herth+Buss Fahrzeugteile GmbH & Co. KG
Herth+Buss is a medium-sized trading company in the automotive industry, which has been operating on globalized markets for more than 90 years. The wholesaler is a specialist in vehicle electrics and spare parts for Asian vehicles in the international free spare parts trade (independent aftermarket). Its headquarters is located in Heusenstamm and employs more than 240 employees; further branch offices can be found in Belgium, France, Spain and England.
More transparency in SD SAP Sales Cloud
When CRM was implemented, it was particularly important to Herth+Buss to create transparent SD processes. Here, focus was to be placed on the customers, for whom the option was to be created to be viewed and consulted by inside sales employees as well as by field sales representatives. By means of SAP Sales Cloud, HERTH+BUSS succeeded in improving communication between inside sales employees and field sales representatives and, at the same time, achieving more customer satisfaction and optimal customer experience.
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Julia Bezold
Specialized Sales CX
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