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MARKETING AUTOMATION CLOSING THE GAP BETWEEN MARKETING AND SALES AND DISTRIBUTION Use of SAP Marketing Cloud as an optimal solution for automated lead generation

MARKETING AUTOMATION CLOSING THE GAP BETWEEN MARKETING AND SALES AND DISTRIBUTION Use of SAP Marketing Cloud as an optimal solution for automated lead generation

Piller Blowers & Compressors GmbH SUCCESS STORY OF A CUSTOMER PROJECT

Today, customers inform themselves via many different channels before they make decisions. As a consequence, the greatest challenge of the digital age is to address each customer with the right contents and at the right moment of the customer journey. Therefore, campaigns with personalized addressing of customers and marketing automation are becoming indispensable for enterprises. Piller Blowers & Compressors GmbH, a German manufacturer of customer-specific high-performance blowers and compressors, also wanted to automate its lead generation and found the optimal solution by using SAP Marketing Cloud. 

INDUSTRY

Mechanical engineering

ENTERPRISE

380 employees
Location: Moringen​

TARGET

Closing the gap between marketing and sales and distribution

TECHNOLOGY

SAP Marketing Cloud

CHALLENGES 

  • Consistent design of the digital customer journey 
  • Integration of marketing automation into the existing SAP landscape 
  • Personal customer contact without marketing automation only possible to a limited extent 
  • Target: closing the gap between marketing and sales and distribution 

SOLUTION AND CUSTOMER BENEFITS 

  • Transparent connection between marketing and sales and distribution by lead management functions 
  • EU GDPR-compliant management of marketing consents 
  • Efficient campaign management based on real-time data 
  • Personalized customer addressing with dynamic customer profiles across all channels 
  • Integration of the marketing tool into the existing software landscape 
Download Success Story
About the company 

Piller Blowers & Compressors GmbH

PILLER is a well-known and successful manufacturer of high-performance blowers and compressors for the process industry. With customer-specific solutions at a high technical level, PILLER fulfills the specific requirements of different industries, such as refineries, petrochemical industry, chemical industry, industrial furnace construction, general plant engineering, power plants and wastewater treatment. With 380 employees worldwide, separate branch offices and agencies, PILLER delivers 85 percent of its products abroad. 

A decisive step for the enterprise’s digital transformation SAP Marketing Cloud

With the marketing solution by SAP, PILLER was able to close the gap between marketing and sales and distribution. Lead generation and qualification are controlled across all channels and interactions of prospective customers or customers are evaluated in real time. With the respective marketing tools, the way along the customer journey can be placed in the focus of marketing activities, as with SAP Marketing Cloud at PILLER. By using professional campaign management, e-mail marketing and marketing automation, enterprises reach prospective customers at each point of the customer journey – and with individual addressing of each customer.

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“FIS has shown us time and again how beneficial it is to stay close to the standard version and in this way, we can work efficiently and agilely in the long run. Furthermore, we benefitted from FIS’ many years of project and integration experience. It really was a top performance.” 

Frank Münzner, IT Applications

“FIS has shown us time and again how beneficial it is to stay close to the standard version and in this way, we can work efficiently and agilely in the long run. Furthermore, we benefitted from FIS’ many years of project and integration experience. It really was a top performance.” 

Frank Münzner, IT Applications

We are looking forward to talking to you REQUEST PERSONAL CONSULTING

Raphael Zundel
Head of Specialized Sales

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