Piller Blowers & Compressors GmbH SUCCESS STORY OF A CUSTOMER PROJECT
Today, customers inform themselves via many different channels before they make decisions. As a consequence, the greatest challenge of the digital age is to address each customer with the right contents and at the right moment of the customer journey. Therefore, campaigns with personalized addressing of customers and marketing automation are becoming indispensable for enterprises. Piller Blowers & Compressors GmbH, a German manufacturer of customer-specific high-performance blowers and compressors, also wanted to automate its lead generation and found the optimal solution by using SAP Marketing Cloud.
INDUSTRY
Mechanical engineering
ENTERPRISE
380 employees
Location: Moringen
TARGET
Closing the gap between marketing and sales and distribution
TECHNOLOGY
SAP Marketing Cloud
CHALLENGES
- Consistent design of the digital customer journey
- Integration of marketing automation into the existing SAP landscape
- Personal customer contact without marketing automation only possible to a limited extent
- Target: closing the gap between marketing and sales and distribution
SOLUTION AND CUSTOMER BENEFITS
- Transparent connection between marketing and sales and distribution by lead management functions
- EU GDPR-compliant management of marketing consents
- Efficient campaign management based on real-time data
- Personalized customer addressing with dynamic customer profiles across all channels
- Integration of the marketing tool into the existing software landscape
Piller Blowers & Compressors GmbH
PILLER is a well-known and successful manufacturer of high-performance blowers and compressors for the process industry. With customer-specific solutions at a high technical level, PILLER fulfills the specific requirements of different industries, such as refineries, petrochemical industry, chemical industry, industrial furnace construction, general plant engineering, power plants and wastewater treatment. With 380 employees worldwide, separate branch offices and agencies, PILLER delivers 85 percent of its products abroad.
A decisive step for the enterprise’s digital transformation SAP Marketing Cloud
With the marketing solution by SAP, PILLER was able to close the gap between marketing and sales and distribution. Lead generation and qualification are controlled across all channels and interactions of prospective customers or customers are evaluated in real time. With the respective marketing tools, the way along the customer journey can be placed in the focus of marketing activities, as with SAP Marketing Cloud at PILLER. By using professional campaign management, e-mail marketing and marketing automation, enterprises reach prospective customers at each point of the customer journey – and with individual addressing of each customer.
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Raphael Zundel
Head of Specialized Sales
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